Pulse is a pure-play seismic data licensing business. Its library of 2D and 3D seismic data covers key areas of the Western Canada Sedimentary Basin in Alberta, northeast British Columbia and Saskatchewan, plus parts of Manitoba, Yukon, the Northwest Territories and Montana. Pulse's coverage includes high-impact exploration areas such as Alberta's Deep Basin. Entering Q2 2008 Pulse's data library consisted of 257,300 net kilometres of 2D data and nearly 11,600 net square kilometres of 3D data. (Pulse is not in the seismic surveying, processing or brokerage business.)

The Company's proven business model includes continually augmenting its data library through acquisitions and participation surveys Pulse's business model is based on the enduring value of seismic data, which can be repeatedly re-used by the oil and natural gas industry. Continuous library expansion enables Pulse to generate increased revenues and improve operating efficiencies, supporting high cash operating margins and driving growth in cash EBITDA. Data set acquisitions totalled $36.9 million in 2006 and $18.7 million for 2007. Pulse's data library has an estimated replacement cost of over $1 billion.

Pulse's seismic data licensing sales are conducted by Pulse Seismic. Pulse Seismic's outstanding sales and marketing team services a diversified customer base and provides strong project management skills on seismic participation surveys. Pulse's data library offers customers four key advantages. Pulse Seismic's team-based sales approach ensures fast turnarounds for customer data requests.

Since commencing trading as a public company in 1999, Pulse's shares have had a strong record of capital appreciation. Pulse initiated a quarterly dividend in 2003, and has increased its dividend rate three times to its current annual dividend rate of $0.20. Pulse intends to continue paying a portion of its cash EBITDA as dividends.